Discipline: Sports Economics, Sports Management & Sports Marketing
As part of the “Sport Economics & Management” Summer School, scientific-theoretical and application-related knowledge of sports economics and sports management (including sports marketing) is imparted. This specialisation is generally about the application of economic and business management instruments to individual areas of sport. Sport economics deals with the analysis, explanation and prognosis of the phenomenon “sport” and the actions of the relevant actors. From this, cause-and-effect relationships can be derived, which can be located on both an economic and a business level. The knowledge gained from this in turn forms the basis for sports management and sports marketing.
The teaching content of the Summer School consists of the following three main areas in accordance with the previously explained subject area:
- Sports Economics,
- Sports Management and
- Sports Marketing.
As part of these focus areas, topics are dealt with which on the one hand impart basic principles and on the other hand stand out due to a high degree of topicality in science and practice, such as digitisation in sport, economic consideration of manipulations in sport and dealing with gender-related salary differences in sport.
- Imparting of a general economic understanding of the processes in the sports market and sports businesses
- Imparting of theoretical knowledge including results from recent research in respect to the subject areas of sports economics, sports management and marketing
- Imparting of application possibilities of management and economic instruments for different branches of sports
- Improvement of the participants' intercultural competencies and abilities to communicate in an international and technical context
Innovative concept links theory and practice
To convey the teaching content, an innovative teaching concept that has already been tried and tested many times internationally is used in the context of the Summer School, which specifically builds a bridge between theory and practice. The course program is made up of two types of courses: on the one hand, lectures and seminars with a scientific and theoretical background are planned, which on the other hand are supplemented by practical teaching elements. The practical units include the processing of case studies, project work and numerous specialist excursions to sports facilities. With regard to the teaching objectives of the summer school, this concept should enable a fruitful exchange between the theoretical course content and its practical application.
Leading lecturers from Germany lead the teaching process in the context of the Summer School. At summer schools abroad, they are usually supported by the lecturers and experts from the host country. The German team of lecturers is characterised by extensive, international teaching, research and publication experience among other things. The following lecturers have taken part since 2012:
- Prof. Dr Markus Breuer (SRH University of Applied Sciences in Heidelberg): 2015 –2019
- Prof. Dr André Bühler (HfWU Nürtingen-Geislingen): 2013
- Prof. Dr Frank Daumann (Friedrich Schiller University Jena): 2013 – 2019, 2021
- Dr Gerald Fritz (Head of the DOSB Leadership Academy): 2021
- Prof. Dr Gerd Nufer (ESB Reutlingen – Business School): 2013
- Prof. Dr Christoph Rasche (University of Potsdam): 2014, 2016 – 2019, 2021
- Prof. Dr Benedikt Römmelt (SRH University of Applied Sciences in Heidelberg): 2021
- Dr Norbert Schütte (Johannes Gutenberg University Mainz): 2021
- Prof. Dr Peter Thuy (Bad Honnef University of Applied Sciences): 2015
Cultural exchange, sport and relaxation
For the international participants of the Summer School, an exciting cultural programme is offered in addition to the professional programme. The aim of this accompanying programme is to bring the participants closer to the German culture and way of life as well as studying and researching in Germany. At the summer schools in Germany and abroad, guided tours are offered to the places of German history. In addition, a "German Evening" is traditionally organised after the certificate of completion has been awarded, with focus on German food culture, music and traditions.
The cultural exchange is also promoted through other joint activities. As part of the Summer School, the participants can try out exciting sports themselves. At the summer schools in Russia, for example, curling, horse riding and sport fishing were on the programme. In addition, the participants attend major sporting events as spectators.